Friday, 26 August 2016

Why Online Apparel Catalogs are Better Option than Print Catalogs



The basic purpose of a catalog is to present product to the prospective customer and also to convey their brand message. When it comes to publishing Apparel Catalogs, many brands spend a lot of money on print catalogs. But fact is that it is quite easy to handle digital catalogs. You need to understand why preferring a digital catalog over print catalog is your best option.

First of all, the process of print catalog requires your time and money investment. Before you create an apparel catalogs, you need to hire a photographer who takes high quality images of your product. If you offer ready to wear kind of clothing then you need to hire models. This means you need to spend money on photo shoot. Once you have images then the next step is to print your publication. You have to pay money to publisher. Next step is to distribute your catalogs to your clients and it also requires money whether you email them or send them via courier services. You also need to hire some company representatives who convince your clients, so they can make a purchase. The whole process is time consuming and also very costly.
As far as digital clothing catalog is concerned, it is very less costly. You can create it quickly, only you need high quality images of your clothing products. It means you can save money by only getting images and not going with printing and distribution cost. You can spend a little money for signing up to Mobile Catalog publisher. You are able to reach optimal online customers by publishing your catalog on a famous portal. People will get attracted toward your clothing products as soon as they explore your catalogs. So, they will place an order through an email or contact form.

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