Wednesday, 17 August 2016

Five Secrets of Successful Digital Catalogs



Are you planning to Create Digital Publication? If yes, then you should know about 5 secrets that make this publication very successful. Speaking of successful means a catalogs generate high sale volume and lead. Let’s explore these secrets now.

Up to date Catalog: 

It is quite important for you to stay current. You need to add latest products into your catalogs time to time. When a catalog is not updated and customer sees same products every time then he doesn’t like to explore it again. It becomes boring and unattractive. For example, if you have Clothing Catalogs then you should add new designs images in it.

Use High Quality Photos:

Your catalog must be visually appealing. You need to add compelling photos in the gallery. Your customer should get a chance to view a product with different angles. You need high resolution images to grab attention of your customers. When a product comes in different colors then you should display all to tell customers how much variety you are offering to them.

Keep Items in stock: 

It happens many times that people like a product and when they click on buy option then they come to know that product is not in stock. It is a wrong marketing practice. A product you add in your catalog must be available in your stock as well. This way you get generate quick order and sales. 

Mobile Apps: 

Your catalog must be connected with mobile applications, so mobile shoppers can discover it easily.
Use Email marketing:

You need to integrate email marketing option with your catalog. When your customers place an order online then they share their emails. You need to save email id in your database to get an email list. So, you can send your next catalogs to your interested customers through emails.

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